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"One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002
“This book simplifies China in a very elegant and smart way. These distinguished authors tell you clearly what you most need to know right now.” - James McGregor, author of One Billion Customers: Lessons from the Front Lines of Doing Business in China
"For most people, the intellectual return on time spent reading this book is almost unrivaled." - ValueWalk
This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world.
This "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say."
Author Jonathan Woetzel is a senior partner of McKinsey & Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm’s most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China’s urbanization.
Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies – primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the “Arabian Warren Buffett” and arguably the world’s first private global investor.
- Sales Rank: #85995 in eBooks
- Published on: 2014-03-13
- Released on: 2014-03-13
- Format: Kindle eBook
Most helpful customer reviews
22 of 22 people found the following review helpful.
Good Background, Easily Read and Digested
By Loyd Eskildson
The author contend that six megatrends drive China today. The first is its need to urbanize a billion people - 300 million moving to cities now, and 350 million more to follow. China has 160 cities with populations exceeding one million and 14 with over five million. Increasingly these cities are becoming linked to create urban areas with 30+ million, the size of many European nations. Soon there will be one billion urban dwellers in China, creating enormous demands for infrastructure and resources such as clean water. Yet, 40% of China's rivers are seriously polluted - thus, China plans to invest $636 billion in water-related projects through 2020. Meanwhile, real estate investment hit $980 billion in 2011, up from $120 billion in 2003. China's leading developer, built 80,000 apartments in over 25 cities in 2012 alone, with sales of about $16 billion.
The second is huge manufacturing scale - it has increased enormously over the past 30 years and is worth $2.2 trillion/year now in value-added terms. It makes 80% of the world's air-conditioners, 90% of PCs, about 70% of the world's solar panels, 90% of our mobile phones, and 65% of our shoes. Manufacturing comprises 40% of China's economy and employs 130 million directly. The most global Chinese company is Huawei, which began by developing lower-priced equipment for second- and third-tier cities in China, avoiding competition from major global manufacturers. It then expanded abroad into less-developed areas in Southeast Asia, Africa, and Eastern Europe. By 2012 it was the world's top telecommunications-equipment company, earning two-thirds of its $36 billion outside China.
Third - rising Chinese consumers. Some 300 million Chinese have entered the middle class already, and another 200 million are expected to do so by 2026. The Asia-Pacific region will account for two-thirds of the world's middle class by 2030. Tyson Foods' China operations can process over 3 million chickens/week; Chinese chicken consumption is expected to increase 18%/year for the next five years. In 2013, a Chinese firm spent $7.1 billion to buy America's Smithfield, the world's largest pork producer and processor.
The fourth - lots of money, over $15 trillion in bank deposits and growing by $2 trillion/year. Foreign-exchange reserves total $3.5 trillion, and its yearly trade surplus with the U.S. has grown from $10 million in 1985 to over $300 billion in 2012.
Number five - China is becoming a brainpower behemoth, thanks to doubling spending on education and increasing the number of college graduates 7X since 1998 - 1 million in 1998, 7.5 million in 2012. China accounted for 2.2% of world R&D spending in 2012, 12.8% in 2009, and is now second to the U.S. Huawei has a 150,000 person work-force, with 68,000 in R&D; Cisco has 66,000, with 21,000 in R&D. The bad news is that 25% of 2012 college graduates failed to land a job by the end of the year.
Last - China has more Internet users than any other country (550 million), and that number is expected to explode.
11 of 11 people found the following review helpful.
The Sleeping Chinese Dragon Has Finally Awakened...to Eat Your Lunch
By Douglas Winslow Cooper
China is the second largest economy in the world, after the United States, and rapidly will become number one, with new opportunities for some Americans.
In their recent best-selling and wryly titled book, designed to introduce American businessman to modern China, two Peking University Professors explain China Business in 6 short stories, Professors Jonathan Woetzel and Jeffrey Towson highlight and explain six trends in China:
1. URBANIZATION: “China is currently witnessing the largest migration in human history. Hundreds of millions of people are flooding from the countryside into the cities.” 300 million have done so already and another 350 million are likely to follow. “There will soon be 1 billion Chinese city dwellers,” in lots of new cities, generating and spending great wealth.
2. HUGE MANUFACTURING SCALE: The cost of producing a unit of production usually decreases with the total number of units produced, due to the learning curve, and with the rate at which they are produced, due to efficiencies of scale. This leads Chinese companies to invest heavily in production equipment and personnel, hoping to drive out their competitors with lower prices allowed by their lower costs.
3. RISING CHINESE CONSUMERS: “Chinese (and Asian) middle class consumers are the future,” far more important than Europe, Brazil, Russia, or even India, and eventually eclipsing North America.
4. MONEY---AND LOTS OF IT: “China has over $15 trillion in bank deposits and these grow by over $2 trillion every year.” A trillion here and a trillion there, and you are beginning to talk about big money.
5. THE BRAINPOWER BEHEMOTH: “…the number of college graduates has gone from approximately 1 million in 1998 to 7.5 million in 2012.” There graduates, especially those trained at the best schools in China and the U.S., form a highly valuable resource in the global competition for markets.
6. THE CHINESE INTERNET: Professors Woetzel and Towson note that the Chinese Internet, a much more recent innovation in China than in America, now has a half-billion participants already, twice number of Americans, and Chinese is the predominant language of the Internet world-wide. “In the 60 largest Chinese cities, people spend around 70 percent of their spare time online.” Amazing!
“Word of mouth,” as opinion expressed on the Internet, is of particular importance in China, where government-influenced sources of information are generally less trusted. Bloggers are powerful.
“Chinese e-commerce is the next really big thing.”
17 of 19 people found the following review helpful.
Highly informative and entertaining read. Edutainment made in China.
By Matt
The book offers exactly what both authors promise: It decodes the six mega trends that currently drive and will continue to drive China's future. Easy to read. Easy to remember.
Each chapter is condensed into a handful of key points/statements which help the reader to understand and remember the underlying mega trend. Additionally, the utilisation of real entrepreneurial success stories gives immediate understanding how people rode the respective mega trend while also offering casual "edutainment" and a rare "look behind the curtain".
China buffs/insiders will eventually want to read more about each of the mega trends. If the book would claim to be exhaustive, this would be a acceptable criticism, but this is - as stated - not the objective of the book.
Having studied, worked, lived several years in China now, I still very much appreciated this clear and concise 60-90min read to sharpen my understanding about the six mega trends.
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